01/25/07
In Best-Selling Book, The Best Life Diet™, Famed Oprah Trainer and Author, Bob Greene, Endorses Sportline Pedometers

Expert Fitness Trainer Bob Greene Recommends Sportline Pedometers as an Essential Element to The Best Life Diet

Yonkers, NY - January 25, 2007 - Sportline, the brand leader in personal fitness monitoring, is pleased to announce that world-famous trainer and fitness expert, Bob Greene, has endorsed the company's pedometers as a key component to improving health in his new best-selling book, The Best Life Diet™.

Best known for helping Oprah Winfrey achieve her dramatic weight loss, Greene has created The Best Life Diet in order to help individuals understand and better address the issue of living a healthy lifestyle and losing weight. The book, which was released in late December, is near the top of the New York Times Best-Seller List.

With the endorsement, Sportline has been approved to carry the "Best Life Approved" seal of approval, which helps consumers identify the products selected by Greene that meet his criteria to provide healthy and convenient choices for consumers.

In his book, Greene introduces The Best Life Activity Scale, which is composed of six different levels of physical activity. Each level includes an aerobic component and a steps-per-day component that allows participants to calculate how much they are moving.

To determine steps per day, participants of The Best Life Diet are encouraged to utilize a Sportline Pedometer that can be worn all day in order to keep track of steps taken while doing normal daily activities, as well as any steps taken while doing formal exercise such as brisk walking or jogging.

"Whether a person is running, walking or simply doing activities around the house, Sportline pedometers provide the motivation needed to set, meet and exceed personal fitness goals over an extended period of time," said Dan Kinsbourne, Vice President of Marketing for Sportline. "It's a message we've been promoting for years. To be recognized in The Best Life and have a renowned expert like Bob Greene endorse our pedometers is something we are definitely proud of."

Sportline pedometers are available for sale at most sporting goods retailers throughout the country, where individuals are able to select from a variety of pedometers that help accomplish anything from simply keeping track of steps taken, to pedometers that keep track of steps, total distance and calories burned.

Divided into three phases, The Best Life Diet gives individuals the tools they need to change their lives. In each phase, participants are asked to re-examine the decisions they make on a daily basis and gradually alter their habits to achieve lasting results.

About Sportline, Inc:
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs) and accessories. Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive assortment of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the technology leader in One-Touch Heart Rate Watches and the brand behind the revolutionary HydraCoach Intelligent Water Bottle. Sportline also delivers a complete range of fitness walking accessories designed for storage, safety and portable music needs.

About Bob Greene:
Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism, and weight loss. He has been a guest on The Oprah Winfrey Show. He is also a contributing writer and editor for O, The Oprah Magazine, and writes on health and fitness for Oprah.com. Greene is the bestselling author of Get With the Program!, The Get With the Program! Guide to Good Eating, The Get With the Program! Daily Journal, and The Get With the Program! Guide to Fast Food and Family Restaurants.