New Women’s HR Monitors - Press Releases

For Immediate Release

Sportline’s New Women’s Heart Rate Monitors Eliminate the Need for Sweaty, Uncomfortable Chest Belts; Quick and Accurate Readouts are offered with a Finger’s Touch

January 11, 2011 – For many fitness enthusiasts, one of the biggest drawbacks when monitoring heart rates during a workout is wearing the chest belt. These straps often get sweaty and uncomfortable, as noted/highlighted by women within a recent research study. Now, Sportline’s patented touch activated technology is revolutionizing workouts and providing women who run, walk, hike or swim with a monitoring system that provides accurate heart rate results without always needing to wear the chest belt. With the simple touch of a finger to Sportline’s new lineup of heart rate monitor watches, fitness enthusiasts of all level can now monitor exercise intensity, effectiveness and results with ease.

After introducing the industry’s first patented Any Touch Technology in 2005 and quickly setting the industry standard for touch-activated monitoring, Sportline is expanding its successful line of products by introducing three new Women’s heart rate monitors: Sportline DUO 1060; DUO 1025; and SOLO 925. All three watches include the unique Any-Touch Technology, while the DUO 1060 and DUO 1025 also allow users to continuously monitor heart rates with an included chest strap.

According to a recent Sportline research study, 43% of all heart rate users were female and eight in 10 women were much more reluctant to wear a heart rate monitoring chest belt.

“Our research shows that athletes and fitness enthusiasts have special needs and goals for their exercise programs, so when it comes to fitness monitoring equipment, users want something that is specifically designed for functionality, comfort and fit,” stated Bob Llewellyn, EB sport Group’s director of marketing communications. “Our new women’s heart rate monitors offer a variety of performance based features that are designed for high level monitoring and a woman’s wrist size, along with a bit of fashion with new colors beyond the traditional black design.”

Each watch is available for purchase at a variety of sporting goods retailers throughout the country or at www.Sportline.com. All 3 new Sportline watches include:

ANY-TOUCH TECHNOLOGY: The patented Any-Touch Technology allows for quick and accurate heart rate readings by simply touching your finger to the stainless steel case.

3BEAT SPEED SENSOR: A new technology relying on a patented filter system to acquire ECG accurate heart-rate data in 3 beats or less. This is the fastest, most accurate contact heart-rate measuring device in the industry

ECG ACCURATE: ECG (also known as EKG) is short for electrocardiograph. These new Sportline monitors measure the same body electrical activity as a electrocardiogram machine giving you accurate heart rate results

	The Women’s DUO 1060 ($119.99) offers Sportline’s most advanced technology, allowing for continuous and on-demand heart rate monitoring, along with speed and distance tracking. The Duo 1060 has all key heart rate functions while also including a Speed, Distance and Stride Tracker, Fat-Burn Monitor and Zone Trainer.
	The Women’s DUO 1010 ($69.99) provides continuous heart rate functions on demand, with or without a chest belt. The Duo 1010 has three pre-defined HR zones, four hour zone audible alerts, percentage of maximum heart rate indicator, average/minimum and maximum heart rate feedback, audible alerts, calorie burn monitor; Any-Touch HR sensor, calorie-burn monitor. The Stopwatch has a Split Function, and Count-Down Timer.
	The Women’s SOLO 925 HEART RATE MONITOR ($79.99): The women’s Solo 925 features Sportline’s patented Any-Touch Technology, allowing a user to measure her heart rate simply by touching the face of the watch. When it comes to fitness and weight-loss solutions, the SOLO 925 HR Watch couldn’t be easier to use. With the Target HR Zone Program and Calorie-Burn Monitor, you’ll be on the fast track to reaching your short and long-term fitness goals.

For more information on the DUO series, SOLO series, or other Sportline products, please visit www.Sportline.com.

ABOUT SPORTLINE: Sportline is the performance brand leader in Personal Fitness Monitors (PFMs). Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive range of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the exclusive marketer of Any-Touch Technology and the brand behind the DUO and SOLO Heart Rate Monitor collections, as well as the Hydra Coach Intelligent Water Bottle. Sportline also delivers a complete assortment of fitness walking and running accessories designed for storage, safety and portable music needs. Visit: www.sportline.com.

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Media Contacts: Bob Llewellyn, Sportline, 914-964-5200 x. 515 bob.llewellyn@EBSportGroup.com or
Lynn Luczkowski, L2 Communications 860-313-1426 Lynn@L2comm.biz or
Aubrey Haznar, L2 Communications 617-540-8792 Aubrey@L2comm.biz