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Give Dad a Fitness Gift that Motivates, Enhances Workouts and Provides Enjoyment
Leading Provider of Sports Equipment offers  Fitness Solutions for Home or on the Go

May 10, 2011-- This year give Dad or that special man in your life a gift designed to keep him fit and healthy.

If you’re shopping for someone who likes to stay active or is thinking about a new exercise routine, an innovative sport and fitness product for use in and around the home is a good idea and better value.

A Father’s Day gift like a heart rate monitor, intelligent water bottle, running vest, pedometer, resistance tubes, or multi-function chinning bar can instill motivation, increase health and safety and bring enjoyment for all levels of fitness enthusiasts.  And it doesn’t have to be costly. According to the National Retail Federation, consumers spent close to $10 billion* on Father’s Day last year. But for market leader EB Sport Group, who creates personal exercise and fitness products, believes motivational and innovative products do not require a major investment.

“Your personal fitness is priceless yet it should not break the bank,” says Brian Anderson, president of EB Sport Group, a market leader in the creation of personal exercise and fitness products. “An affordable, fun gift can motivate and bring enjoyment to dads and their families. As gym memberships are re-evaluated due to economic challenges, more people are buying personal fitness products for their home, and at a fraction of a gym membership cost.” 

A few products EB Sport Group recommends this Father’s Day:

Sportline Qlip Any-Wear Pedometer ($34.99): Studies say those who walk fewer than 5,000 steps a day are more likely to be overweight…people walking 9,000+ steps daily are more likely to be of normal weight. Pedometers like the Sportline Qlip are a great way to get and stay motivated in your walking routine. It’s an advanced digital pedometer that can be worn (clipped) anywhere on the body and provides real-time feedback for individuals pursuing fitness and walking goals, including accurately tracking steps, distance, and calories burned. Available at most sporting goods stores and www.sportline.com.

The HydraCoach® Intelligent Water Bottle ($29.99): Featured in Better Homes & Garden and on Ellen, The HydraCoach is the world’s first interactive water bottle. It calculates your personal hydration needs, tracks your real-time fluid consumption, paces you throughout the day and motivates you to achieve and maintain optimal hydration.  Doctors, Nutritionists and Fitness Trainers all recommend that we drink water, yet until now there has never been a device to help individuals adhere to the expert’s recommendations.  The HydraCoach is the only product of its kind and an evolutionary leap in personal hydration monitoring. To purchase HydraCoach, visit www.Sportline.com. 

Sportline Men’s DUO 1010 Heart Rate Monitor ($119.99):

The DUO 1060 offers the most advanced technology, allowing for both continuous (with included chest belt) and on-demand (with Any Touch Technology’s finger-activation) heart rate monitoring with zone and % of max indicators, ability to track speed, distance and strides with built-in accelerometer. This dual purpose water resistant watch (to 50 m) has a backlight, stopwatch, lap timer and countdown timer and tracks calories burned. It has a five year warranty and is available at most sporting goods retailers.

Power Strip ($19.95) - Why spend money on an expensive gym membership when you can have a full body workout at home? The Power Strip provides 30+ exercises to build muscle and burn fat in the comfort of your own home. No gym required. It offers quick and easy set-up and adjustment anywhere on the door and securely fits on doors up to 32 inches wide. Ideal for travel or home use with interchangeable handles and ankle straps. A workout poster, written by the fitness experts, is included.  Available at Target and Sports Authority.

The BodyFit Executive Fitness Kit ($29.99)  is a total body strength and conditioning workout that chisels and strengthens abs, back and chest; and firms and tightens arms, shoulders and legs. The four piece equipment set engages core muscles while tightening and firming biceps and triceps. You can also build dexterity in hands, wrists and forearms. Perfect for home, travel and office, the set includes push up stands, sit-up strap, hand-grip resistance tube and travel bag. Available exclusively at Sports Authority

The Everlast Multi-Function Chinning Bar ($29,99) will keep you fit by

building a powerful physique with the tried-and-true cornerstone exercises of fitness. Use your body’s own resistance to create maximum impact where it counts: pecs, biceps, abs and obliques. The portable Multi-Function Chinning Bar goes anywhere and is a great foundation for any training regimen. It sets up in several locations, including doorway, against a wall, or on the ground. Multiple grasp positions let you work muscles from several different angles. Available exclusively at Sports Authority, Academy, Modell’s, Big 5 and Champs.

ABOUT SPORTLINE: Sportline is the performance brand leader in Personal Fitness Monitors (PFMs).  Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts.  The company offers a comprehensive range of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy.  Sportline is the exclusive marketer of Any-Touch Technology and the brand behind the DUO and SOLO Heart Rate Monitor collections, as well as the Hydra Coach Intelligent Water Bottle. Sportline also delivers a complete assortment of fitness walking and running accessories designed for storage, safety and portable music needs. Visit: www.sportline.com.

ATTENTION EDITORS:  To set up a phone or in-studio interview on some of the hottest selling health-focused products for Father's Day with EB Sports' gift concierge, receive high-resolution images or to view other gift ideas, please contact:

Lynn Luczkowski, L2 Communications, 860-313-1426 or Lynn@L2comm.biz 
Aubrey Haznar, L2 Communications, 617-549-8792 or Aubrey@L2comm.biz