FOR IMMEDIATE RELEASE

Candy is Nice but a Gift for the Fitness Enthusiast and On-the-Go Mom is Sweeter;
 Value-Priced Self-Monitoring Products Motivate and Increase Enjoyment

April 18, 2011-- Flowers are great and candy is sweet, but this year, give Mom or that special woman in your life a gift designed to keep her fit and healthy.  If you’re shopping for someone who likes to stay active or is thinking about a new exercise routine, then a fitness gift may be the perfect idea this Mother’s Day. Gifts like heart rate monitors, intelligent water bottles and pedometers are designed to instill motivation, increase safety and bring greater enjoyment for all levels of fitness enthusiasts.

Sportline Women’s DUO 1010 Heart Rate Monitor ($69.99): Simple to use, but full of features, the DUO 1010 allows for continuous and on-demand HR monitoring.  Activate your heart rate by touching the watch face (no chest strap required), or utilize the included chest strap for continuous measurement.  The DUO 1010 provides EKG accurate data and helps evaluate your rate of perceived exertion, so you can increase or decrease your intensity to get a more effective workout.  The DUO 1010 has pre-defined HR zones, audible alerts, numerous heart rate indicators, and tracks calorie burned. Available at most sporting goods stores and www.sportline.com.

The HydraCoach® Intelligent Water Bottle ($29.99): Featured in the April issue of Better Homes & Garden and on Ellen, The HydraCoach is the world’s first interactive water bottle. It calculates your personal hydration needs, tracks your real-time fluid consumption, paces you throughout the day and motivates you to achieve and maintain optimal hydration.  Doctors, Nutritionists and Fitness Trainers all recommend that we drink more water, yet until now there has never been a device to help individuals adhere to the expert’s recommendations.  The HydraCoach is the only product of its kind and an evolutionary leap in personal hydration monitoring. To purchase HydraCoach, visit www.Sportline.com. 

Sportline Qlip Any-Wear Pedometer ($34.99): Studies say those who walk fewer than 5,000 steps a day are more likely to be overweight…people walking 9,000+ steps daily are more likely to be of normal weight. Pedometers like the Sportline Qlip are a great way to get and stay motivated in your walking routine. It’s an advanced digital pedometer that can be worn (clipped) anywhere on the body and provides real-time feedback for individuals pursuing fitness and walking goals, including accurately tracking steps, distance, and calories burned. Available at most sporting goods stores and www.sportline.com. Available at sporting goods and www.sportline.com

Sportline Step & Distance Pedometer ($17.99): Not sure how far you walk each day? Get this easy-to-use pedometer from Sportline® and know exactly how many steps you take and how far you walk. It's fun to use and will help you track your training goals and improve your health. Easily input personal fitness data to customize measurements for your stride. Accurately counts steps to 99,999.  Available at most sporting goods stores and www.sportline.com.

ABOUT SPORTLINE: Sportline is the performance brand leader in Personal Fitness Monitors (PFMs).  Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts.  The company offers a comprehensive range of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy.  Sportline is the exclusive marketer of Any-Touch Technology and the brand behind the DUO and SOLO Heart Rate Monitor collections, as well as the Hydra Coach Intelligent Water Bottle. Sportline also delivers a complete assortment of fitness walking and running accessories designed for storage, safety and portable music needs. Visit: www.sportline.com